Under Armour Vs Adidas: Which Brand Is Right For You?

Under Armour vs Adidas are two popular sportswear brands with a wide range of products.

In this article, we’ll compare these two brands in terms of their history, brand image, shoe design and features, quality, expert opinions, price and rating, and customer satisfaction with my experiance. Read on to find out which brand is right for you.

General Overview: Introducing Adidas And Under Armour 

Embarking together on an exploration of the lively sportswear universe, we frequently traverse the dynamic selections from notable brands like Under Armour and Adidas. We notice that both brands confidently provide a broad array of athletic apparel, footwear, and equipment, each establishing its distinct market presence. Under Armour receives acclaim for the remarkable durability of its items, ensuring they endure through time.

Conversely, Adidas casts a broader net, not merely serving the sportswear sector but also providing a rich array of casual and corporate clothing, thus showcasing a more extensive product array. When we explore the pricing landscape, Adidas often surfaces as a somewhat more budget-friendly choice compared to Under Armour. Both brands broaden their global reach, providing diverse shipping durations and adopting customer-friendly return and exchange policies. Besides, Nike vs Adidas Sneakers are also often compared to each other.

In this section, we’ll introduce you to these two businesses and give you a broad overview of their backgrounds and brand identities.

Under Armour

Under Armour aims to inspire with performance solutions.

Under Armour, founded in 1996 by Kevin Plank, aims to inspire performance solutions. The company is headquartered in Baltimore, Maryland, and offers various sportswear and accessories, including clothing that wicks away sweat.


Adidas is a worldwide firm headquartered in Germany that manufactures footwear, clothing, and accessories. Adolf Dassler founded the company in July 1924. The capacity of sports to impact lives is the company’s fundamental value.

What Are History And Brand Image?

In this section, we’ll explore these two brands’ history and brand image of Under Armour vs Adidas.

Under Armour

Kevin Plank, the captain of the University of Maryland football team, established Under Armour in 1996. The brand prioritizes innovation and performance to inspire with performance solutions. Clothing that wicks away perspiration is among the many sportswear and accessories available from Under Armour. 

“The Only Way Is Through” served as the slogan for Under Armour’s worldwide brand platform launch in 2020. The message conveyed by this saying is that you must continue on your current course in order to overcome your obstacles and emerge from them faster, stronger, and better.

Performance and innovation are key to the brand.


Adidas, founded by Adolf Dassler in July 1924, is headquartered in Herzogenaurach, Bavaria. The brand is known for its three-stripe marking and offers a wide variety of apparel and accessories. Adidas aims to change lives through sports and has a history of innovation and partnerships with athletes, artists, and designers. 

Adidas has many slogans, but the most famous one is “Impossible Is Nothing”. This “Impossible Is Nothing” tagline conveys the idea that even seemingly insurmountable tasks are achievable with tenacity and diligence.

Read more: Adidas Gazelle Vs Samba

Adidas Vs Under Armour Comparison

In this part, we’ll compare Under Armour vs Adidas quality these two brands in terms of their offerings, including their quality, features, and design. Join us as we examine the parallels and discrepancies between these two well-known sportswear companies.

Key featuresAdidasUnder Armour
Design and FeatureAdidas is well-known for its unique three-stripe logo.Under Armour is known for its moisture-wicking clothing
QualityAdidas is renowned for its high-quality goods and has a long history of innovation.Under Armour is famous for the high quality of its offerings.
Unique pointDevelop lightweight and comfortable sports apparel Focus on solving problems and providing functional solutions for athletes
PriceExample: $140 for Flow Synchronicity shoesExample: $190 for Ultraboost 22 shoes
Expert opinionFollowing Nike, Adidas is the second-largest sportswear producer in the world.Currently, Under Armour competes with industry heavyweights like Nike and Adidas.

What Are The Main Differences Between Adidas vs Under Armour running shoes?

Design and feature

Both brands are well-known sportswear companies competing fiercely for consumers’ attention. Both companies sell women’s running shoes with distinctive styles and features. 

An all-female team, for instance, developed the Adidas Ultraboost 22 based on 1.2 million foot scans to uncover variances between male and female feet. In the meantime, Under Armour unveiled the UA Flow Synchronicity women’s running shoe, designed by a team of all women based on countless 3D foot scans.


Adidas or Under Armour are both dominant competing sports brands in the sports gear market. Both have excellent products that are well-liked by customers. 

BrandQuality PerceptionDurability Perception
Under ArmourHighHigh

However, each product’s specific quality might differ and be influenced by various factors, such as materials, production technology, quality inspection, and quality control. In addition, quality can also depend on consumers’ judgment and their satisfaction with the product.

Unique point

Adidas distinguishes itself from its rivals by emphasizing the creation of breathable, lightweight sports gear. Because of this, the company has grown and succeeded by gaining the patrons’ trust and loyalty. 

Adidas emphasizes the creation of lightweight sports gear.

Under Armour’s emphasis on helping athletes with their issues and offering practical answers is one of its distinguishing features. Under Armour’s brand identity has continued to be heavily influenced by its emphasis on functionality and problem-solving, which has helped the business win over the loyalty of athletes and fitness fanatics.

Expert opinion

Both Adidas and Under Armour are strong competitors in the sportswear market. However, the nature of their DTC tactics and the extent of their effectiveness in this area can alter over time.

Our experiences and explorations reveal that Under Armour often takes the trophy when it comes to the durability of sportswear. The brand has consistently demonstrated a commitment to crafting products that not only meet the rigorous demands of various sports but also stand the test of time.

When we pivot our focus towards the range and versatility of products, Adidas often shines brightly. With a product line that gracefully straddles sportswear and casual wear, Adidas ensures that it caters to a wide spectrum of customers, from athletes to casual consumers and fashion enthusiasts.

In the grand scheme of Adidas Vs Under Armour, we find that the best choice often boils down to specific needs and preferences. If durability and specialized sportswear are the pinnacle of your purchasing criteria, Under Armour stands tall. Conversely, if you seek versatility and a blend of sportswear with casual and corporate options, Adidas might be your go-to.

In our opinion, both brands carve out unique spaces in the market, offering varied choices to consumers and thereby enriching the sportswear landscape. It’s this diversity and specialization that enable customers to find products that resonate with their specific needs, ensuring that the market remains as dynamic and varied as the sports it seeks to support.

Customer Reviews And Satisfaction

With my experiance, the price and affordability insights below:

BrandPrice PointAffordability Perception
Under ArmourHighModerate

About Adidas

Adidas has succeeded in the athletic footwear and apparel market by remaining true to the principles that inspired its founder over a century ago: to pay attention to athletes and develop goods that address their requirements. In 2021, Adidas outperformed Nike in the US Customer Satisfaction Index for its sneakers, scoring 79.

About Under Armour

86% of US online sporting goods and outdoor equipment buyers are aware of Under Armour. According to a poll, 40% of American visitors to sports and outdoor websites like Under Armour’s products, while 47% of those familiar with the brand like the business.


In this article, we have explored two famous sports brands, Under Armour vs Adidas, including their histories, brand images, key features, and customer reviews. This article will give you an overview of Under Armour and Adidas with opinion expect and help you choose the right product for your needs.


  1. What is the difference between Under Armour and Adidas in terms of quality?

    Regarding quality, Adidas is often rated as more durable than Under Armor products. This effectively supports intense workouts.

  2. Which brand is more popular among athletes?

    Both brands have a strong presence in the sports world and are endorsed by many athletes. But according to the Global Top 100 Brands list, Adidas (ranked 58) is more popular than Under Armor (ranked 213).

  3. Why are Adidas sneakers so popular?

    There are various reasons why Adidas shoes are well-liked. To meet everyone's desires for fashion and increase its reputation in the sportswear business, the company has continuously incorporated innovation into its shoes.

Naava Xin

Naava Xin

Naava Xin is the CEO and Founder of Outfitoza, she has over 5 years of experience in Clothing, she has helped hundreds of fashionistas understand more about fashion and love shopping.